‘Leading’ comprises a series of anecdotes in the fields of management and leadership. Sir Alex Ferguson narrates incidents that have occurred on and off the field that he has converted into leadership lessons, as he looks back on his tenure as Manchester United’s manager for 26 years. Under his leadership, the club became one of the most successful sporting clubs in the world and won 49 trophies. This book is an inspirational guide to leading, from one of the greatest football managers of all time.
This post enlists the key ideas in the book along with the situations that helped Sir Alex Ferguson become a better coach and manager.
Key idea 1: Coaches must continuously observe as well as listen
“We’ve got two ears and two eyes – but just one mouth. Is it a coincidence, or should we be listening and observing twice as much as we talk?” By merely learning to listen and observe, Sir Alex Ferguson got to know several tips through other people that came in handy on multiple occasions. For instance, Jimmy Sirrel, the manager of Notts County, once mentioned to Sir Alex that he took care to ensure that the player’s contracts never expired around the same time as this would help prevent collusion against the manager and the club.
Sir Alex also learnt to observe by taking a step back and focusing on the right set of things. His assistant manager Archie Knox suggested to him to get an overall picture of his players by zooming out. Rather than running his training sessions, he learnt to sit back and watch them. This turned out to be a turning point in Ferguson’s coaching career because when coaching his players, he would be on the field and his focus would naturally be on the ball. By stepping back and observing his players train from a distance, the overall patterns of the behaviour, attitudes and energy levels of his players became clear.
Nevertheless, focusing on the fine details can be useful in cases where one must ‘know one’s enemy’. Sir Alex developed a system of scrutinising the opposing teams before a match by analysing the video footages of their games.
Key idea 2: Discipline and determination will lead you to success
Sir Alex was quite strict regarding dress code and being well-groomed. Earlier, players used to wear jerseys of any company that sponsored them, giving the entire team an unprofessional look. He implemented a proper dress code to eliminate this and also put in place rules regarding haircuts and jewellery. He made it crystal clear to his players that a lax attitude would not be tolerated under any circumstances.
Moreover, he was always the first to arrive in practice sessions and the last one to leave. He led by example to convey this behaviour to all his players. Quoting Ryan Giggs, a Manchester United player since 1993:
“We might have got home from a European away game at 4 in the morning, yet you can pretty much guarantee he’ll be the first in at Carrington at 8am the next day – and will be the last to leave. You’ll then stick the TV on later that night and see him at a function in London. It’s unbelievable!”
Quoting Sir Alex himself:
“I was able to discuss who was injured, and when was the training table coming by, long before anyone else was in the building. When I started continually coming in at that time, then all of a sudden other people started to come in at the same time as me.”
Key idea 3: Stay humble, and learn to think several steps ahead even in times of setbacks
Sir Alex strived to balance his players’ strengths and weaknesses, and led them on their journey to success. He communicated with all of his players privately. When players needed to talk to him, the first thing he would do is turn his chair around. He took pride in the fact that he would sit with players and explain the reasons behind his decisions. He’d say: “I have been dropped from a Cup final in Scotland as a player at ten past two, so I know what it feels like.” By doing this, Ferguson showed concern for people around him, and his team members knew that he had their backs. When people felt valued and cared for, they pushed themselves to hit targets. Players like Ryan Giggs and Cristiano Ronaldo were working so hard that the other players felt, “Now wait a minute, if he is doing it, I’ve got to do it.” It also helped that the players on the team had great character and great desire to win matches.
When things went great, Sir Alex remained down-to-earth and gave credit where it was due to his team, and when things went wrong, he took the blame on himself by saying “It was my fault.” He strongly believed that instead of blaming others, spend time to figure out what you did wrong and learn from it. It’s useless to get lost in self pity. This is why, in general, team members with winning attitudes take great pride even in failure and look forward to avenging defeats.
“We are all haunted by failure, and we should only give up when we are dead.” Sir Alex believed that when people have the fear of failure, it automatically gives the hunger to succeed. In 2012, when Sunderland fans celebrated by mocking Manchester United players who had lost the league to Manchester City, rather than wallow in self-pity, Sir Alex told his players to “learn from the defeat and humiliation and come back stronger.” The subsequent season, the same players along with their new signing Robin Van Persie were crowned as champions.
Key idea 4: Praise and presence go a long way in getting the best performance from your players
Sir Alex always taught his players to bounce back from a defeat. His motto was “Deal with failure and don’t be a quitter!” Despite providing criticism to help players improve their skills, he knew that support was more effective than criticism when change was needed. For instance, he’d always wait until the players had calmed down after a game, rather than criticizing them immediately afterwards. Also, he would present his criticism as a form of encouragement, letting players know that he believed they were capable of better performance.
“I never spent much time looking back at a win or in defeat. It never did me any good looking back. It’s always on to the next day and the next challenge. Things would affect my players and you have got to bring them back to earth. ‘We have a big game next week, let’s start working for that one.’”
As Andy Cole said, “If you lose and Sir Alex believes you gave your best, it is not a problem… but if you lose in a limp way, then mind your ears!” Ferguson set high standards and used his creativity to tell inspirational stories to keep his troops motivated. When David Beckham was lambasted by the press for receiving a red card in a 1998 World Cup match against Argentina, Ferguson knew the least helpful thing he could do was to criticize Beckham like everyone else. Instead, he spoke with Beckham to let him know that he was there for him, that these things happen and that he shouldn’t let it hurt his confidence. Ferguson believed that the two words “well done” are the most powerful tools a coach has to help players reach their full potential.
All in all, this book teaches you about leadership through the simple yet compelling anecdotes of the Manchester United Team and the greatest coach a football club has ever had.
Notes:
Quotes from Sir Alex Ferguson:
“My Job was to make everyone understand that the impossible was possible, and that’s the difference between leadership and management.”
“The work of a team should always embrace a great player but the great player must always work.”
“The credit to them, the better team won and there’s nothing we can do about that now.”
(On defeat at the hands of Barca, Champions League final, 2009)
“I’ve never played for a draw in my life.”
“Only true champions come out and show their worth after defeat- and I expect us to do that.”
Sir Alex on being the first one in:
“There is an interesting story about Jean-Claude Biver, who runs Hublot watches. As a young man, he went for an interview at Omega where the interview was set for 5am. After it was over, Biver asked, ‘Why an interview at five in the morning? The interviewer said, ‘Because I’m three hours ahead of everyone, and I’m working while you sleep.’ That’s an example of the way I did the job.”
According to Michael Moritz in the epilogue, he narrowed down two key traits of a great leader after observing Sir Alex: one, obsession with their own job, as they can’t do anything else with their own lives until they achieve their objectives. Two, how to deal with people, and how to gain understanding of the personality of the people they lead. Moritz concluded the book by describing how great leaders have the need to succeed and have a never-give-up attitude. They create an atmosphere of “us against the world,” and persist on shutting out distractions. The epilogue also contains an interesting comparison of Silicon Valley and Ferguson under Manchester United.